“If you pay peanuts, you get monkeys” - or so the “Old Media” tell us.

But monkeys are GREAT!

Look at what monkeys can do:

• Be cute in photographs
• Play with stuff people have made and trash it when they don’t understand it
• Make crazy amounts of noise
• Form extended social groupings based on displays of public deference to bigger monkeys
• Throw shit at each other

Frankly anyone who thinks you need anything else for a working online content model is living in the past.