<3 you tumblr
This is my last column for the Guardian’s Film & Music section (the section itself is ending next week, folding back into the paper - a sad day IMO) - blogging got me the gig so if this does turn out to be the last regular thing I write there I wanted something hopeful but faintly valedictory, and a feature on Tumblr’s positive influence on music writing felt like just the thing. Apologies to the many blogs I couldn’t fit in.
Two points: obviously the contributory content model is nothing at all new, it was being done 15 years ago, but Tumblr makes it simpler than ever to try out these ideas and see which catch people’s imagination. And secondly the other piece of this is that the very best music content on Tumblr tends to be on individuals’ personal blogs rather than necessarily Tumblrs self-identifying as ‘about music’.