1. Seth Godin sees that people with big online fanbases tend to do well on Kickstarter.
2. Seth Godin does a Kickstarter for something or other.
3. Seth Godin tells people how exciting doing a Kickstarter is.
4. Press report on how brave Seth Godin is to do a Kickstarter.
5. Seth Godin Kickstarter does very well thanks to big online fanbase.
6. Visionary marketer Seth Godin has seen the future of publishing.