“Internal Facebook Open Graph apps include code commit trackers, design-sharing tools, and even a Pokémon catcher… Facebook has its own Asana-like task managment software, and every time someone completes a task, they “catch” a Pokémon. Timelines for Facebookers now also aggregate stories about the Pokémon you’ve caught.” - http://venturebeat.com/2012/07/06/facebook-open-graph-timeline/
If you’re not catching the Pokemon, you are the Pokemon. Or something
