Opening Lines Of Advertising Effectiveness Case Studies (A Selection)
• Americans have a sizzling love affair with bacon. • Boys need to experience and personalize a story through play. • Toilet Bowl Cleaners are not an especially highly engaging category • Rolaids was voluntarily recalled by McNiel Consumer Healthcare in December 2010 due to consumer reports of foreign materials in the product, including metal and wood particles. • With the first decade of the new millennium in their rear-view mirror, Mattel wanted to re-energize the Hot Wheels® brand. • In a US home, people need bacon more than they need facial tissue. • TUMS has been a memorable part of the American brandscape since 1930. • Aquafresh was the first brand ever to sponsor 2 minutes every night at 7:58pm, • At this moment, there are millions of men across the world standing in front of the bathroom sink shaving. • Advertisers don’t make fun of arthritis. • Size matters. • Our AA KBD is a successful, driven and confident 21 – 34 year old male with inherent swagger. • Mainstream and gay media couldn’t stop buzzing about the runaway hit that is RuPaul. • How can a toothpaste brand that is a household name and which imbedded itself in the American psyche with the tagline “look mom, no cavities” also be an underdog in its own domain? • In the oversaturated world of beverages, low-fat chocolate milk had fallen by the wayside.
