“Back in June, Cheil Canada put together a direct mail piece for Samsung: a wee bean sprout. It promoted “freshness” (as in, Samsung fridges keeps food fresher longer). Using laser etching, it managed to get the client’s logo on the seeds. The logos then appeared on the plant as it grew above the soil surface.” View high resolution
“Back in June, Cheil Canada put together a direct mail piece for Samsung: a wee bean sprout. It promoted “freshness” (as in, Samsung fridges keeps food fresher longer).

Using laser etching, it managed to get the client’s logo on the seeds. The logos then appeared on the plant as it grew above the soil surface.”

Notes

  1. maytinee reblogged this from tomewing and added:
    I thought this would surely be fake or shopped or something. But no, link.
  2. minimoonstar said: I KNOW RIGHT I was just going to say “what was that about uncanny valley of marketing again”
  3. tomewing posted this